Dnyanada Chaudhari, Prasanna Kulkarni heads to ZenithOptimedia!

Anupriya Acharya, Group CEO ZenithOptimedia Group, confirmed departure of Satyajit Sen from ZenithOptimedia India. "After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best". She also informed that Navin Khemka, who has also been with the group for eight plus years, has put in his papers. "ZOG thanks him also for his contributions and wishes him well in his next assignment"

On way forward, she is happy to announce, appointment of Dnyanada Chaudhari, as Managing Partner, ZenithOptimedia, India. Dnyanada will be in-charge of Trading and Media management nationally and in this role, she will partner marketing teams to not just look at efficiencies but also leverage strategic alliances across media 

Dnyanada joins from today and will be based out of ZO's Gurgaon Office. In her 18 years of work experience, she has gained expertise across diverse functions - strategic planning, buying, media management and has worked both on the agency as well as the client side. In her last role at Madison, she led its Mumbai office as COO and was 

Comments Dnyanada "Am excited to be back and strongly believe in ZenithOptimedia’s Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI"

Anupriya also confirmed appointment of Prasanna Kulkarni, as Chief Creative Officer, ZenithOptimedia Group. He is based out of Mumbai and in-charge of Creative and Content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast. Comments Anupriya " Increasingly we are finding our client requiring creative content solutions across not only online but even on integrated campaigns. Prasanna's role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact as we move ahead, we will be looking at getting more and more diversified talent on board.  

With over 16 years of experience in advertising, brand strategy, and digital media, his previous assignment saw him leading a creative team as Executive Creative Director at JWT – digital. Prior to that he was at OgilvyOne Worldwide India as Sr. Creative Director – Digital; his experience also includes Rediff.com, Ogilvy Interactive and the E-learning domain. Under his leadership, Prasanna’s teams have consistently displayed creative and design excellence. He has won accolades at multiple industry events such as the Abby Awards, Yahoo! Big Idea Chair awards, DMA ECHO International awards, Effies, Spikes and the like. Well known in the industry for his credentials he was Cyber Jury at Cannes festival in 2010. He has worked for clients like IBM, Diageo, Ceat, Cadbury, Vodafone, Vespa, Lenovo, HSBC, Tata Motors, Castrol, Star India, Perfetti Van Melle, Hindustan Unilever Ltd., British Airways, Starbucks, Godrej.

Says Prasanna “Great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions, extremely glad to be part of such multidisciplinary team at ZOG. I look forward to taking the organization’s creative capabilities to the next level by elevating the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.”

ZenithOptimedia Group's client list in India includes Nestle, OLX, Micromax, LVMH Group, Honda, Uninor, Jabong, Yatra, Toshiba, Viber, Fabfurnish. Through Resultrix, they also handle the digital duties on MaxBupa, ICICI Bank, Standard Chartered Bank, Star India, Birla Sun Life Insurance, Tata AIG Life insurance, Musafir, Games 24X7 and the like.