Doctor Dreams Delivers Happy Sleep Through Comedy Influencers
The unprecedented COVID-19 lockdown has brought significant changes to people's lifestyle. Such an unexpected and abrupt transition is at key factors for affecting one’s sleep pattern. In the current situation, several people are facing disturbed sleep cycles, leading to various health issues. And binge-watching seems to have become a welcome refuge for spending time since people are locked up in their homes.
Tying these two factors together, Doctor Dreams mattresses from the house of Nilkamal rose to the occasion. Doctor Dreams and its digital agency, Interactive Avenues – A Reprise Network Company, collaborated with some of the most popular online comic influencers, including, Vir Das, Kusha Kapila, RJ Abhinav and Nikunj Lotia (BeYouNick), to leverage social media. They created fun, entertaining and engaging content on the brand’s Instagram handle - @doctordreamsindia. The objective was to touch upon the different aspects of sleep and life in general during the lockdown, with an added flavour of humour.
While BeYouNick showed audiences his favourite pastime through video conferencing, RJ Abhinav recreated his lockdown cleaning shenanigans. Vir Das took on sleep and anxious dreams through quirky tips, and Kusha Kapila took a dig at the different kinds of sleepers. All these activities remitted the brand USPs including the proposition of Happy Sleep Delivered.