Dogsee Chew raises 50Cr in Series A from Mankind Pharma

Dogsee Chew, India’s fastest growing natural pet treat brand, has raised ~Rs. 50 crores in Series A round from Mankind Pharma along with existing backer Sixth Sense Ventures. This marks Mankind Pharma’s entry into the pet food category. Sixth Sense Ventures had also earlier participated in the company’s pre-series A funding in November 2021. 

Founded by the husband-wife duo Bhupendra Khanal and Sneh Sharma, Dogsee Chew is the only company to offer 100% vegetarian dog treats. The young company is taking on the rawhide treat industry, which they believe is extremely harmful for the dogs with all the added preservatives and chemicals. Dogsee Chew treats, in comparison, are all-natural, human-grade, and protein-rich which have made them a huge success in the pet parents’ community globally. Dogsee Chew is now India’s 4^th largest pet food exporter and is loved by pet parents in more than 30 countries.

Talking about the investment, Dogsee Chew founder Bhupendra Khanal said, “Our products are the result of years of careful research focused on the precise nutritional needs of dogs. We put research and innovation at the heart of everything we do. The more we understand, the better placed we are to make a positive difference to the health and well-being of pets. Mankind pharma has an established history of creating highly successful consumer products. Having the backing of such a giant is a huge vote of confidence for us and we look forward to learning from their expertise.”

Sneh Sharma, Dogsee Chew co-founder mentioned, “With Mankind, we share the common DNA of innovation. We are confident that with their support, we will be able to develop the niche that we have envisioned for the brand.” She also added, “Sixth Sense Ventures has been a great partner for us. We are excited to be deepening our partnership with this round. It speaks a lot about the trust and comfort we have established between us in such a short span of time.”

The investment will primarily be used towards brand building, R&D, and building a strong distribution network.

Speaking of their investment in Dogsee Chew, Mr Arjun Juneja Chief Operations Officer of Mankind Pharma said, “The trust that people have shown in Dogsee Chew has strengthened our confidence to invest in a brand that is true to its nature. Mankind has always believed in innovation and, with brands like Dogsee Chew that are innovative & young, we see the future of India.”

Nikhil Vora, Founder & CEO of Sixth Sense Ventures added, “With their 100% Natural & Vegetarian offerings, Dogsee Chew is uniquely positioned to make the most of the current global trends in the pet care industry. We are excited to deepen our partnership with Sneh and Bhupi and are elated to be part of their journey.”

Dogsee Chew has also been the winner of ETRise awards 2021 and awarded the Brand of the Year in the Pet Meals and Treats category at the prestigious Channelier FMCG Awards 2021.