Dollar Missy's new TVC for Missy Leggings features Chitrangada
Dollar Industries Ltd, which has forayed into fashionable female wear such as leggings, capris and inner wears under the brand name Dollar Missy, signed model and bollywood sensation, Ms Chitrangada Singh as their Brand Ambassador in this segment.
“Dollar Missy, launched in the last quarter of 2014, is an evolving brand and we had been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Ms Chitrangada Singh, we knew she would be the best fit for the brand. She represents today’s elegant and vivacious woman who takes on the world, beaming with confidence. We have recently shot a new Ad campaign with her where she showcases our product style with loads of panache”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.
The new Dollar Missy Advertising campaign was shot in Bangkok by Mr Sachin Kotre for A La Carte Films with Mullen Lowe Lintas being the creative Agency.
“Dollar Missy leggings are quite fashionable and trendy. It is very comfortable as it is made of super soft special fabric and has vast array of shades to choose from. I am in love with the entire collection of Missy.” said Ms Chitrangada Singh, Brand Ambassador of Dollar Missy.
Dollar Missy has a wide colour range of leggings and leg wears such as shorts, cycling shorts, relaxed capri, trousers, pyajama and lounge pants. They also have trendy tee-shirts, racer backs, and affordable collection of innerwear include camisoles and panties. The collections in leggings made of 95/5 four way stretch fabric which is comfortable and ideal for party wear, casual wear and formalwear. The Dollar Missy products are perfect for everyday wear.
Dollar will have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote this new commercial.