Doritos blames it on the crunch
Doritos started with a challenge, #BlameItOnTheCrunch where the Doritians (People who eat Doritos) had to post a video of themselves and send the entries to them by tagging @doritosindia and further challenging their friends to do the same.
In an instagram post, Doritos said, "Doritians, when you break things by mistake (or on purpose 😉), don't stress and #BlameItOnCrunch. Simply find a disruption moment around you and capture it with your Doritos pack or using the blame it on crunch #GIFs. Send in your entries by tagging us. #Challenge your friends to beat your crunch effect."
Following this new challenge, Influencers, Vloggers and comedians too joined in
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