Dot & Key Skincare in collaboration with PETA INDIA rolls out a campaign

Due to loss of habitat and various man-made cruelties, our wildlife has been facing many uncalled disasters. Experts claim that we are facing a rapid loss of biodiversity (losing between 200-2000 species every year) and for that humans are wholly responsible. It is important to understand that when we lose any endangered species', it leaves a void in our ecosystem, which eventually hampers life on this planet.

But with lockdown being prevalent, Mother Nature is taking her time to breathe and come back to her natural habitat. It is under this concern, Dot & Key, a cruelty-free & PETA certified skincare brand launched AR Filter campaign #Dot&KeyCares encompassing World Endangered Species Day on May 15, 2020.

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The brand initially kicked off its campaign with “Guess the Animal Challenge” followed by “Who Am I” activation in all the social media handles (Instagram & Facebook) through customized AR filters to promote awareness of endangered species. Thereafter, Dot & Key Skincare also gave away exciting prizes to the people who participated in this awareness program, as a surprise and a thank-you.

This campaign was supported by an interactive Live Instagram session in association with PETA INDIA, discussing the brutality animal’s face when it comes to product-testing, making of fashion garments or cosmetic products, and how that endangers the lives of these helpless animals. We urged the audience to sign the pledge of only using cruelty-free products and play a part in actively helping in their conservation and protection, just by sitting at home. In overall, we saw an overwhelming response and in lieu of their efforts to stop abuse on animals, Dot & Key made a substantial donation to PETA India - an organization working towards the welfare and protection of animals.

According to Suyash Saraf, Co-founder at Dot & Key Skincare, “The campaign focused on various endangered species that are vulnerable and are struggling. Being a vegan and cruelty-free brand, we wish to make our users acknowledge the fact that we are losing not just our wildlife friends but also failing to raise a voice against the harmful practices carried out on these helpless animals, be it wild or domestic. We deeply encourage everyone to be a part of this movement, sign our pledge, and support our cause of saving them.”

Arnab Samanta, Head of Marketing, Graphixstory Pvt Ltd said, “From this campaign, we not only enriched a consumer’s experience virtually but also created an opportunity for brands and consumers to connect more intimately building a bigger community. We expect our users to not only garner a piece of information but to be aware of what we are losing. We pledge to make it a movement and let us all care together”

Being a vegan, cruelty-free brand free of toxins, nothing pleases the folks at Dot & Key more than the safety and well being of all animals.