Dr. Rashel launches ‘Colors of Equity’ campaign

Dr. Rashel, a beauty and wellness brand offering high performance and high quality products at an affordable range for over a decade, has announced the launch of its Holi combined with Women’s Day campaign ‘Colors of Equity’ with hashtag #EmbraceTheEquity as both the occasions fall on the same day. The Campaign promotes the brand’s philosophy of ‘Life is BeYOUtiful’ which promotes a beautiful state of mind and encourages people to have a beautiful thinking away from all the negativities.

For this campaign, Dr. Rashel has joined forces with the International Women’s day theme to sensitize people about the importance of equity and explain the difference between equity and equality. Equity means opportunities or resources given according to the need of the particular person whereas equality refers to the same level of opportunities or resources given to a group of persons, irrespective of their need. Equality is the goal, and equity is the means to get there. Through the process of equity, we can reach equality. That is why Dr. Rashel provides skincare, haircare and bodycare solutions as per the specific need of a specific customer.

Through this campaign the brand promotes the idea of inclusion and a sense of belonging because beauty is not a reflection of your external self, beauty is what’s within.

Talking about the campaign, Pravin Bera, Co-founder, Dr. Rashel said, "Dr. Rashel believes in the principle of equity and offers skincare products that are tailored to the individual needs of its customers. For instance, the brand offers Dr. Rashel Vitamin C Serum for dull skin, Aloe Vera Cream for sensitive skin, and a Hyaluronic Face Pack for dry skin. The campaign captures this essence and highlights the concept of ‘Colors of Equity’ for Holi and International Women’s Day. The campaign aims to celebrate #EmbraceTheEquity and create a diverse, equitable, and inclusive world for all, just like Dr. Rashel’s product line. Hence, the business hopes to develop an emotional connection with the audience through this campaign by valuing their preferences and choices.

“In order to celebrate their beautiful minds, women are encouraged by our Women's Day campaign with exciting offers. Dr. Rashel has one of the widest range of products with over 20 product categories and 300 SKUs that defines how we value the audience's preferences and choices. That is how ‘Colors of Equity’ came into picture as we have products based on the requirement of each customer. We hope to forge an emotional connection with our customers through this campaign.” said Devji Hathiyani, Co-founder, Dr. Rashel.

Furthermore, the brand is offering a BOGO offer in 3 categories - Scrub, Sunscreen and Face Wash from March 1 until the end of campaign which is 8th March as these are the most important products for Holi. So this Holi and Women’s Day, celebrate the colours of equity with Dr. Rashel and create a diverse, equitable, and inclusive world for all.


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