Dr. Sandeep Goyal launches his latest book ‘BlogBuster’

Dr Sandeep Goyal, an advertising & media veteran for over 35 years, has now launched his latest book ‘BlogBuster.’ This book is a compendium of about 50 blogs written by Dr Sandeep Goyal for Campaign India from mid-2017 to mid-2018 on a host of marketing, branding and advertising subjects. Each blog is about 1400-1600 words and has been arranged into seven sections covering: celebrities, marketing debates and controversies, brand stories and brand issues, opinion pieces, reviews, trends and life in the advertising business with each section having 6-8 blogs. The recently released book is available on portals like Amazon and in Crossword book stores and airports across the country.

Dr Sandeep Goyal is a prolific writer and has authored three books: ‘The Dum Dum Bullet’ published by Penguin in 2004, ‘You’re Hired!’ in 2012, and ‘Konjo - The Fighting Spirit’ published by Harper Collins in 2014. Dr. Goyal’s first novel, ‘Witches of Worli’ is slated for 2020. Dr. Sandeep Goyal has been a senior practitioner of the communications business; he has also been a very successful entrepreneur. Since 2012, Sandeep Goyal has pioneered mobile advertising in India, building his company Mogae Media into a market leader. He also co-owns the 24*7 food TV channel FoodFood with celebrity chef Sanjeev Kapoor.

Dr Goyal said, “BlogBuster is a culmination of all of my thoughts that I have penned for one of India's leading Advertising and Marketing portal, Campaign India. BlogBuster will offer, both students of management and young practitioners of business, great insights and case studies into an array of subjects that were and continue to be topical”s

Some of the interesting topics covered in BlogBuster are:

• Learnings from the ups and downs in the lives of real-life celebrities such as Khanna, Ranbir Kapoor, Kangana Ranaut, Shah Rukh Khan, Roger Federer, etc
• Debates on interesting topics like: whether five-second ads are the future of television? Or wearing shorts to work is ‘cool’ or just ‘stupid’?
• Emerging technologies that will guide and shape brand communication in the near foreseeable future
• Insightful case studies Eg Baba Ramdev and Patanjali and much more