Draft+FCBUlka changes brand identity; dons new logo 'FCBUlka'
Effective 10th March 2014, the global network of Draft+FCB is called FCB. The India operation will be called FCBUlka Advertising Pvt. Ltd. and the new logo will be FCBUlka.
The colors in the logo have been drawn from the colors of the flags of the world, symbolizing the heritage, equity and flavor of the local advertising company and the wide network reach. The diagonal line through the letter B and the letter U of Ulka signifies the importance of the local brand name alongside the global name.
Commenting on the new brand name and identity, Nagesh Alai, Group Chairman, FCBUlka said “FCB has a tremendous 140 years equity globally and in India Ulka has a 50 years plus great heritage. FCBUlka will continue to deliver on the integrated offering to its clients and stay focused on what it has been doing over the years - Making Brands Famous and Making Clients Rich”