Draftcb Ulka creates 3 TVCs to push Naukri.com's mobile services

Today, where everyone is competing to be ahead of time and where everything and everyone moves at a lightning pace, Naukri.com introduces job search on mobile to keep in pace with the fast moving lifestyle. This mobile app and site will allow jobseekers to search and apply for jobs right from their cell phones even while they're on the move efficiently and effortlessly.

The campaign comprises three short commercials which would run for 25 seconds and already been launched on Youtube, where a boss is making repeated attempts to destroy his favourite employee's mobile phone in many ways, as mobile phone being a medium which allows his employee to seek better opportunities stemming from the creative thought that "your boss will hate it'. Different ways of destruction add to the entertainment factor, showcasing levels to which the boss can go to deprive his employee of a mobile phone.

For Naukri. Com, the challenge was to Live up to the benchmarks set by the previous Naukri commercials; continue with the theme of boss-employee friction and show an empowered employee. Above all it had to include the product feature which ties in all of the above in a tongue-in-cheek manner which Naukri.com commercials are known for.

The TVC's has been conceptualised by Draftfcb Ulka and is produced by Bang Bang Films.

The commercials that have been premiered online will be launched on air by the first week of February.

Credits:

Creative: Sanjay Sharma

Production House: Bang Bang Films

Director: Siddharth Sikand