Draftfcb+Ulka hires Anirban Chaudhuri as Head of Strategic Planning!

Draftfcb+Ulka has recently taken on board Anirban Chaudhuri as the Head of Strategic Planning for its Delhi Operations. He comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players for India as well as South East Asia.

Anirban is a gold medalist in MBA from Jadavpur University in Calcutta and has a PG Diploma in Journalism and Mass Communication. He did further studies on strategic management from IIM Calcutta. He has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising Round Table in India.

He is currently exploring three areas of interest - 'green' advertising, use of technology in developmental communication and “play” as a technique in developing creative strategy.

Arvind Wable, Advisor to the Board said “Anirban brings a unique combination of brand consultancy, market research & a keen insight into digital & social media which will be a valuable addition to our Strategic Planning efforts.”

Sanjay Tandon COO Draftfcb+Ulka Delhi operations commented “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brandwealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

Anirban expressed ‘Draftfcb+ Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.’


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