Draftfcb Ulka new TVC for Wipro Baby Soft featuring Juhi Chawla breaks this week

Wipro entered the world of baby products with its milk and almond soap back in 1991. Since then a range of baby care products have been introduced into the market, each with the intention of shouldering the mother through her early motherhood and helping her strengthen her bond with her baby.

Right from the unique super gel absorbent system in the diapers to the cloth feel diapers which provide the gentle touch of cloth feel comfort to the baby's skin; the products have been developed keeping the baby's need in mind. With the launch of the new Colour Diapers, Wipro Baby Soft can add yet another feather to its cap in novelty. The first of its kind in India, these diapers are available in four different colours ' Red, Blue, Green and Yellow. These colour diapers are not only an attractive option for babies, who are not particularly fond of diapers but also a great option for the mothers who can now match the diapers to the baby's attire. In addition to that, the super gel absorbent technology ensures that it keeps the baby's bottom dry and rashes at bay.

Anil Chugh, Senior Vice President, Wipro Consumer Care & Lighting said, "The new "Colour Diapers' from Wipro Baby Soft a first in India is designed for mothers who desire to provide their babies with diapers that attract them, look stylish without compromising gentle care, comfort and hygiene. Based on the initial response we've received for this innovation, we are confident that the "Colour Diapers' will be well-received by moms and our retail customers, and will help drive growth in this category."

Draftfcb Ulka, Bangalore has developed the new television commercial. According to Lakshmipathy Bhat, V.P. Bangalore, "the TVC was based on the insight that babies don't like wearing diapers as they are uncomfortable and come in boring white'. In the TVC, Juhi Chawla, the brand ambassador, lures babies with colourful diapers. The film starring 5 babies heightens the cuteness quotient. Overall the film is sure to strike a chord with the mothers.

Servicing Team: Lakshmipathy Bhat, Sanghmitra Mishra, Anusha Shankar

Production House and Director: Laughing Dogs, Gyaan Correa


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