Dream11 wins title sponsorship rights for IPL 2020

Fantasy gaming startup Dream11 has won the title sponsorship rights for IPL 2020. Some media reports quoted the winning bid amount to be Rs 222 crore, while some put the winning bid amount at Rs 250 crore.

Other major players in the title sponsorship race were Unacademy, Tata Sons and Byju’s. It may be noted that Byju’s was one of the topmost advertisers in IPL 2019 edition. Patanjali Ayurved was also one of the bidders for the rights.

As is known, earlier in August, Vivo decided to pull out as title sponsor for IPL 2020 edition following intense backlash after Chinese troops' incursions at the LAC.