DrinkPrime assigns PR duties to Bconnect Communications
Bengaluru-based DrinkPrime has appointed a new-age integrated marketing communication agency — Bconnect Communication — to manage its external communication activities pan India.
DrinkPrime is a subscription-based water solution organisation. The brand focuses on — making the quality of drinking water better through the multi-dimensional use of technology — an important issue in the Indian market. The organization provides data-driven solutions to various households to solve the water issues in India.
On its collaboration with Bconnect Communication, Manas, Co-founder of DrinkPrime, said, “We are elated to associate with Bconnect Communication as our communication partner. We were looking for an agency who has worked across the domain and has delivered the right message. The kind of portfolio and expertise the team brings to the table is commendable.”
Meanwhile, Bconnect Communication Founder Ms Neha Bahri added, “We are happy to add another feather in our hat by onboarding DrinkPrime. It is always challenging to deliver the right message for a clean-tech brand but I believe we will be able to deliver the right message through a mix of communication strategies.”
Headquartered in Delhi, Bconnect Communication will look into the strategic communication for DrinkPrime as it is important to convey the right message to the audience about the brand initiatives.
It is worth mentioning that DrinkPrime was launched in 2017. The brand has so far solved the water quality issue in more than 30,000 customers in Bengaluru and starting soon in Hyderabad.