Drishyam Trailer Takes Social Media Platforms By Storm
Ajay Devgn, known for his hard hitting performances in films like Zakhm, Omkara, Gangajal and Singham, returns this year with his solo release – Drishyam. The first look and trailer of this upcoming thriller have already caught the audiences’ intrigue and are keeping them riveted, heightening anticipation for the film’s July 31 release. Essaying the role of the 4th grade fail Vijay Salgaonkar, Ajay will be seen delivering an intense, power packed performance in his all-new common man avatar, appreciated far and wide. Tabu, known for her performance-driven roles, adds more power to the film as IG Meera Deshmukh, a tough female top cop.
Taking forward the legacy of content-led cinema with impeccable performances, Viacom18 Motion Pictures produces Drishyam – a glowing addition to a rich slate. Known for its innovative marketing strategy, VMP released the trailer on Facebook, which went viral in no time scoring 1 million hits in 24 hours and subsequently went on to do similar numbers on other social platforms which is testimony to the anticipation which the film has generated.
Rudrarup Dutta, VP- Marketing, Viacom18 Motion Pictures commented, “Drishyam is a film which is high on content and intrigue. We went ‘digital first’ with the trailer as the target was richer engagement with our audiences. We are delighted with the response on all social platforms, where not only did the trailer generate views but also a high no of likes and shares too setting the pace for a unique and innovative campaign that is to follow.”
Effectively using social media as a platform, the Unlock Drishyam App was launched on Facebook, where the gamer must find clues and answers which eventually leads along Vijay’s trail in the film. Unfolding the game’s mystery gave the gamer insights into the trailer much before its launch! In this exclusive tie up with Facebook, the winners had the trailer appear automatically on their timelines.
The concept was extended on-ground at multiplexes, where an association with Mid-Day, Mail Today and I-next(Dainik Jagran) saw a ‘real news’ front page cover on the newspapers distributed at theaters, which brought alive the real and relatable content of the film.
Drishyam promises a gripping narrative and superlative performances, making it one of the most anticipated films of the year.
A Viacom18 Motion Pictures & Panorama Studios Production, Presented by Viacom 18 Motion Pictures, Drishyam is directed by Nishikant Kamat, Produced by Kumar Mangat Pathak, Ajit Andhare and Abhishek Pathak.
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