DTDC Express Limited Signs up Cricket Legend Sourav Ganguly as Brand Ambassador
DTDC Express Limited, India’s leading logistics solutions provider, today announced it has appointed former Indian skipper and cricketing legend Sourav Ganguly as the company’s official Brand Ambassador. DTDC, having strategic partnership with Europe’s DPDgroup, also unveiled its new vision of becoming ‘India's Preferred Express Parcel Service Provider with a Special Consumer (2C) Focus’. Aligned to this vision, DTDC is undertaking a organisation-wide strategic Business Transformation Program & several new business initiatives towards future growth. DTDC plans to invest 80- 100 Mn USD over the next 18 -24 months towards these initiatives.
Further, for enabling rapid adoption of disruptive technologies, in its future growth segments of e-commerce and e-fulfillment, DTDC has picked up a significant minority stake in an e-commerce driven technology start up called Llama Logisol Pvt Ltd. This young start up owns and operates on-demand logistics service provider ‘Shipsy.’ It offers free pickup and packaging of parcels and ships them to the customer’s destination of choice.
On the occasion of appointing its Brand Ambassador, Subhasish Chakraborty, Chairman and Managing Director, DTDC Express Limited said, “Building on a strong legacy of commitment to deliver through inclusive growth for over 25 years, DTDC is all set to craft its journey from legacy to a brand new level of leadership. Team DTDC is delighted to get associated with Sourav Ganguly, for endorsing the strong core values that the company stands for. DTDC has set high standards of excellence & leadership with its commitment to deliver through India’s largest & fastest growing entrepreneurial network of 10,500+ Channel Partners.”
Sourav Ganguly, who holds a special place in Indian cricket, has led the Indian team in most trying times and had shaped up a young team with the strength of his character to gain emphatic victories by elevating the standards of the game. These values reinforce DTDC’s attributes of team building, grooming young talent and winning customers through superior quality of service.”
On being appointed as DTDC’s Brand Ambassador, Sourav Ganguly, President of Cricket Association of Bengal said, "DTDC is a pioneer in the Express industry in India and has consistently demonstrated leadership, entrepreneurship and innovation over the last 26 years. DTDC's vision and commitment towards future growth through business transformation and technology adoption as a world class player are commendable. It gives me immense pleasure to be associated with a dynamic and forward-looking organisation such as DTDC".
Abhishek Chakraborty, Executive Director, DTDC Express Limited said, “Aligned to its new vision of becoming ‘India's Preferred Express Parcel Service Provider with a Special Consumer(2C)Focus’, DTDC has embarked on an organisation-wide strategic transformation spanning operations, channel Partners, sales, HR and technology functions. DTDC will be investing 80-100 Mn USD over the next 12-18 months and will be raising capital for the same within the next 12-15 months. DTDC is strengthening its innovation focus on its e-commerce and e-fulfillment businesses as the key levers for future growth. As part of its innovation strategy, DTDC has taken up a significant minority stake in Llama Logisol Pvt Ltd. This e-commerce driven technology startup will enable DTDC to adopt cutting edge disruptive technologies in a rapid manner”
These strategic announcements are aligned to DTDC’s organizational goals and strengthen the company’s existing strong bond between its business partners, employees, management and customers.