Dulquer Salmaan invests in Nutraceutical brand Wellbeing Nutrition

Wellbeing Nutrition, a 100% plant based nutraceutical brand providing innovative solutions to address an ever increasing need in the lifestyles of today’s customers, has announced Dulquer Salmaan as an investor in the company.

Founded in 2019, Wellbeing Nutrition was the first company in the country to build on the idea of organic greens and superfoods to deliver potent natural multivitamins in a format that is new and consumed as a lifestyle beverage (aka green juice) versus taking a medicine to get your daily dose of multivitamins. They've introduced natural multivitamins in convenient, delicious and easy to consume formats through innovative products. The brand has partnered with over 20+ doctors, researchers and scientists from UK, Germany and USA to bring the best innovation, technology and delivery formats to India.

The brand aims to make people perceive nutrition not as medicinal products but as lifestyle products that help their overall wellbeing. The products are created such that they seamlessly fit into consumers’ lifestyles and daily routines, while also tasting delicious. Wellbeing Nutrition targets lifestyle problems that GenZ and millennials are facing, and solves them through varying technology backed formats while also being 100 percent plant-based.

Says Avnish Chhabria, “It’s very heartening for us that Dulquer first discovered Wellbeing as a happy consumer of our melts. When we first spoke about his investment in Wellbeing, he said he genuinely believes the products are designed to fulfil an important nutritional need especially for people who lead hectic lifestyles and don’t tend to prioritise nutrition. We at Wellbeing are delighted to have him on board.” 

On the investment, Dulquer Salmaan said in a statement, “I’ve always believed that health and wellness is one of the most important investments one makes. When I came across Wellbeing Nutrition’s products, they stood out to me not just for their innovative packaging that made the idea of multivitamins so much more approachable, but also their focus on technology innovations. Given my busy schedule, the melts and the Slow range from Wellbeing Nutrition were so easy to adapt into my lifestyle. I believe it will be a game changer in the wellness industry, and I’m happy to be associated with the brand and support its vision.”

Previously, Wellbeing Nutrition has raised $2.2 million in a Series A round led by Fireside Ventures. The company recently announced Mira Kapoor and Rakul Preet Singh as investors in the company. 

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