Dunzo is back with the new IPL (Indian Precaution League)
IPL or IPL?
Hyperlocal delivery brand Dunzo has found yet another quirky way of making people aware of the second wave. Only this time they’ve used the cricket craze around IPL to deliver the message. The brand has launched Indian Precaution League (IPL) campaign that shares a message to stay indoors and maintain hygiene. As an additional way to engage cricket fans, the messages are tweaked to pun on the names of famous cricketers.
In their IG post, the brand caption read, “We’re here to make a quick delivery of some important messages about knowing your boundaries. Take your best shot at creating awareness using cricket puns in comments below.”
Here are more creative by the brand that you shouldn’t miss!