Durex #50gamestoplay video shows why reality is better than fiction

Durex, the world’s leading sexual wellbeing brand will premiere a tantalising new video and launch a new guide called #50GamesToPlay to inspire couple’s to try something new this Valentine’s Day.

The highly anticipated video premiered on Durex’s Facebook page on 12th February - https://on.fb.me/1AWAH6A. The beautifully shot video shows what can happen when couples stop reading about great sex and experience the excitement to be found in real-life connections.

LESS SEX THAN EVER
New research commissioned by Durex reveals that 65% of people prefer reality to the lure of fiction, yet that hasn’t stopped a decline in how often people are having sex. In fact, the last study published in 2014, by the British National Surveys of Sexual Attitudes and Lifestyles (Natsal) shows that the average number of times Brits have sex each month, had dropped from five to three.

Could books be playing a part in this alarming trend? The Durex poll uncovers that, on any given day, people are twice as likely to read a book in bed than they are to have sex.

REALITY vs FICTION
With adult fiction now firmly in the mainstream, there is a perception that we’ve all been transformed into sexual adventurers. However, not only are people having less sex than ever, it seems we’re seriously lacking inspiration when it comes to trying new things. Over one third of people said that it’s been more than a year since they tried something new in the bedroom.

PLAYING GAMES
So what will it take to encourage more people to ditch fiction and get real? Durex believes the answer lies in providing people with a little inspiration. To support the new video, they have launched the #50GamesToPlay Guide, a bespoke handbook of sex tips, games and inspiration to help couples put some fun back into the bedroom.

Durex’s sex and relationship expert, who collaborated on the #50GamesToPlay Guide, Susan Quilliam says:  “Naturally we are drawn to exploring our sexual potential, to extending our boundaries and seeking new sensations. We look for inspiration in everyday life, from videos and books but we don’t always bring those adventures to life. This new video and the #50GamesToPlay Guide will hopefully give couples a little push in the right direction.”

More statistics:
·         63% of people said that reading adult fiction is the thing that gets them in the mood for sex but only 40% of people who have a sexual fantasy had ever acted it out with their partner
·         47% said they want their partner to be more open in sharing their fantasies
·         The appetite for broadening sexual horizons is certainly evident with 43% of respondents considering themselves to be playful in bed
·         28% said that they were embarrassed to share a fantasy or sex game idea with their partner but 47% said they would like their partner to be more forthcoming in sharing their fantasies
·         Role playing (17%), trying a sex toy (17%) and trying a pleasure gel (10%) are the most popular things that people would like to experiment with

References:
1.       Durex #50GamesToPlay survey, 2,000 UK adults aged 18-60, December 2014
2.       National Survey of Sexual Attitudes and Lifestyles III: National Centre for Social Research, 2014

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