Duroflexdeeply connects withand supports consumers

With a world filled with uncertainties, Duroflex has connected with people by empathizing with them consistently and offering themsupport through their variouscommunication during these challenging times.  With thoughtfulmessages and activities, Duroflex has reciprocated the varied emotions of the consumers by being there for them in all phases of the lockdown. In its new message, #BetterTomorrow, Duroflex is encouragingpeople to unleash the power of the mind which is the only entity that is not locked down andoptimistically work towards a better future.

Since the onset of social distancing,Duroflex has stayed connected with their consumers in a unique and compassionate way. All efforts have centered around their consumers; supporting them in their difficult journey during the lockdown. When the virus became part of people’s larger consciousness and there was widespread fear in the initial stage, Duroflex sprang into action withvaluable health advice on‘SleepingforImmunity’.The brand channeled their communication around the relevance of sleeping 7-8 hours a day to strengthen immunity.

When rational conversations gave way to emotional reassurance, the brand stepped in with ‘StayIn’urging people to stay home because their bed is the safest and most comforting space in the current scenario. Duroflex hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in. These activities included full body work out, bed yoga andrunning drills with renowned experts like Yasmin Karachiwala,Ayesha Bilimoria,Vandana Gupta and many more.

When an extended lockdown was announced, anxiety seeped in.That’s when the brand began a serious conversation on‘Sleep Therapy’.Duroflexhostedinherently calming activities on social media that addressed mental healthas many were beginning to face distress and anxiety issues. Duroflex organized Yoga Nidra, live acoustic Bedtime Concertsand Sleep Therapy sessions to combat stress. They also offered tips to help people keep their anxiety at bay and sleep better.

In its new communication #BetterTomorrow,Duroflexhas an encouraging and optimistic message for consumers. Even while we continue to practice social distancing and stay-in, Duroflex reminds us that our minds can never be locked downand is always free to venture out and explore new solutions and possibilities. Most of us are already working on being better at many things and with the brand belief -‘Better Tomorrow starts with a Better You’, Duroflex is encouraging one and all to explore new skills, wake up old passions and learn new hobbies for a better tomorrow.

Speaking about their strategy, Smita Murarka, Vice President, Marketing, Duroflex,  said, “During these torrid times of social distancing and business shutdowns, consumers often look for solace, which is why we wanted to be their support system and stay connected with them through-out. We understood their needs and pivoted all our efforts towards conversations relevant to them at all times, keeping abreast of their changing moods. Right from reminding them about the joy of staying in to calming their anxiety around it, we echoed their needs at different stages of the lockdown. With our new communication, #BetterTomorrow, we want to culminate their impending feeling of how things will be post the lockdown. We are encouraging people to dream of a better tomorrow and to rise and prepare themselves for embracing it.”  

Check out the new ‘#BetterTomorrow message by Duroflex here:

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