DY Works picks Lakshmi Iyer as VP, Marketing

Brand strategy and design firm, DY Works has announced the appointment of Lakshmi Iyer as Vice President - Marketing.

Prior to joining DY Works, Lakshmi served as Vice President - Marketing & Group Account Head at Better Communications and has worked on clients across financial services, entertainment media, retail, and FMCG sectors among others.

A postgraduate in Marketing with over 15 years of experience in the communication business, she believes that with the plethora of media available for creating branded experiences today, it is all the more imperative for branding and communications to not operate in silos, and stay on the same continuum.

Welcoming Lakshmi, Alpana Parida, President, DY Works said, “Our nature of work requires people from a strong branding and communications profile and Lakshmi has a combination of both. We are very pleased to have her join the DY Works’ family.”

On her new role at DY Works Lakshmi Iyer, said, “This exciting role is a logical next step for me. I look forward to working with the team and building the client portfolio further.”