DY Works pivots to shift towards Human-centric Business design

It’s time for change at one of India’s most respected brand strategy & design firms of India. DY Works has pivoted to offering human-centric business design. It will harness and leverage the power of design thinking across digital transformation and customer experiences to power businesses to lead at the speed of change, while deeply understanding the cultural context of a changing society.

At the pace with which the business environment is changing, the ones that can’t adapt will lose share, and eventually atrophy. Innovation and agility are no longer optional. In this scenario, DY brings in a refreshing customer-centric focus, which is designed for the consumer rather than around a product or service. Clients are looking for solutions that can help them achieve profitability or gain market share, while the system needs a new way of thinking and doing. This need gap is exactly what DY Works identified, leading to a shift in strategy.

A new identity was created to reflect DY’s internal transformation, to clearly reflect the pivot. The new brand identity depicts DY’s new approach focusing on consumer centric / user adaptive technique resulting from non-linear thinking. Thus the irregular symbol with a slightly smaller circle represents design thinking solving continuous business challenges.

Why the new direction? Managing Director Alpana Parida says, “If you do the same things, you get the same results. Category after category is seeing disruptions – and customer satisfaction no longer guarantees loyalty. Businesses today need fans, not customers.

Over the last one year, DY has worked with several clients across categories to offer successful, comprehensive business design solutions across technology, jewelry, processed foods, real estate and more. DY has helped partners grow and gain market share, acquire new customers and create new offerings. DY has a multi-disciplinary team of engineers, designers, gamers, product designers, behavioral scientists, sociologists, economists, and management consultants to offer a robust design thinking practice.