EaseMyTrip’s brand new TVC featuring ace actors

EaseMyTrip, India’s second-largest online travel platform, has launched a brand-new television campaign featuring ace actors Varun Sharma and Vijay Raaz. The quirky ad campaign highlights EaseMyTrip’s wide hotel collection with a range of budget-friendly booking options.

This is the second advertisement launched by the company as a part of its innovative marketing campaign featuring the two celebrities, highlighting the company’s unique features and customer-centric initiatives. The launch of this new TVC comes at a time when the company is increasing its focus on its non-air businesses, specifically the hotel segment.

With the revenge travel sentiment at an all-time high, the TVC highlights how EaseMyTrip offers a wide range of budget-friendly hotels for the customers who are all set to get back to travel. Through this campaign, EaseMyTrip aims to target digital-savvy customers who search for the best online booking options that fit within their travel budget. The campaign is now playing across all television and digital platforms. The campaign will also be amplified through outdoor and print media presence.

The marketing campaign marks the first time that Varun Sharma and Vijay Raaz are coming together as a duo for a brand campaign. The duo has been chosen as brand ambassadors as both of them have created a strong position in the market purely basis their performances, just like EaseMyTrip. Their unique personalities and versatility fit perfectly into the brand's narrative of providing a value-driven booking experience.

Speaking on the TVC launch, Prashant Pitti, Co-Founder, EaseMyTrip said, “With the pent-up travel demand set to strongly recover the travel sector in the current year, we believe that this is the right time to highlight our value-driven offerings for a rapidly growing online booking customer base. At EaseMyTrip, it is our constant endeavour to offer the best-priced booking options along with exceptional customer service, especially during such unprecedented times. As people get ready to travel once again, we are showcasing our compelling value proposition of a wide range of budget-friendly and hygiene-focused hotel options that cater to the evolved preferences of customers. Through this unique marketing campaign, we wish to highlight our innovative value-based offerings and customer-centric features in the hotel segment, and drive online hotel penetration, which is a key focus area for the company.”

EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more.