eBay India unveiled new campaign to catch Diwali shoppers
eBay India (www.ebay.in), India’s leading eCommerce marketplace, has unveiled its festive marketing campaign. This new campaign highlights eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products. The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old fashioned way & can shop smartly for great deals on eBay India with an assurance of eBay Guarantee of 100% satisfaction, else a refund or a replacement. The tag line, Want it, Get It continues.
Targeted at value-seeking shopping enthusiasts across the country in the age bracket of 18 – 40 years, eBay India’s new campaign emphasizes on eBay’s array of deals, backed by the fundamental promise of 100 % satisfaction. The campaign is designed to encourage consumers to use eBay India for the variety of great deals available on product categories like apparel, accessories, fashion, personal care, laptops, mobile phones, cameras, TVs & fitness among many others. Conceptualized in an everyday conversational format, the TVC is designed to appeal to audiences with its tongue-in-cheek style. The campaign highlights situations in which the protagonists are able to acquire the best online shopping deals backed by eBay Guarantee on the purchase.
Kashyap Vadapalli, Chief Marketing Officer, eBay India says “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of eCommerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for”.
Scheduled for a high-voltage, nationwide launch, the campaign has been developed by Law & Kenneth. The campaign will roll out nationally, with a combination of TV, digital & social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.
Storyboard of the Ad
The campaign is a series of 4 TVCs of real life situations. In one ad, a young couple are in a discussion where the husband has his eye on a new DSLR camera & is keen for his wife’s ‘US Chacha’ to visit so he gets his hand on the latest model. His savvy wife turns around & challenges him with haven’t you heard of eBay, you don’t need to wait for a ‘US Chacha’ for deals on the latest cameras. In another ad, two friends are at a party and one of them envies the other’s new phone & says he plans to wait for the next edition to launch, so he can get the old model at a great price. His friend again challenges him & says haven’t you heard of eBay, you will get the best deals on latest phones throughout the year.
The ads end with Get Deals on eBay India that you can’t get anywhere else. This is followed by eBay Guarantee & Want it. Get it.