eBay India & ZIRCA Digital Solutions announce their Ad Sales partnership
eBay India has partnered with ZIRCA Digital Solutions to connect Indian brands with its advertising platform. With a global consumer base of 155 million across 206 countries and 3.5 million active users, eBay India reaches over 5000 cities in India. The platform also provides an opportunity to over 65,000 sellers, both large brands and small to sell their products on ebay.in
Announcing the news, Shivani Suri Dhanda, Head of Marketing eBay India, said, “We are extremely confident that the collaboration with ZIRCA will support us in monetizing our advertising and brand solutions platform better. They are specialists in the digital advertising business and have sound understanding of the ever-changing digital media landscape of India. Through ZIRCA, we look forward to providing innovative brand solutions and building a stronger advertiser footprint nationally.”
Neena Dasgupta, Director of ZIRCA Digital Solutions added, “eBay India’s journey from being a dedicated client on our existing advertising platforms to being an associated partner reinforces our standing as a specialist in the Digital Media Sales business. We value this association with eBay India and look forward to contributing towards achieving better monetization goals.”
“eBay India is a new addition to the digital media platforms that we represent. Advertisers have responded with enthusiasm and are already working with us on campaigns to include custom content and branded solutions that aim to harness the potential of ebay.in as an advertising platform to tap into their vast and fast growing shopper base . We look forward to delivering creative solutions for brands on ebay.in.” said Vikas Khanchandani, Director, ZIRCA Digital Solutions.
Globally, whenever there is purchase intent among consumers, ecommerce platforms like ebay.in emerge as an attractive destination. Advertisers present on platforms such as ebay.in have a first-hand opportunity to associate with consumers with their products & offerings, ultimately creating a brand connection. Secondly, on the Ecommerce platforms, the potential return on investment could be significant given its ability to throw up relevant advertising based on the consumers’ searches/purchase habits thereby increasing the likelihood of conversion to sales. Thus, advertising on ecommerce platforms is gaining momentum steadily.