EbixCash launches 2nd film for 'Har Khushi Ke Liye Kaafi Hai'

EbixCash, India’s largest Digital Financing system and the pioneers of the concept of Digital Cash in India recently launched their first ever AD Campaign – EbixCash ‘Har Khushi Ke Liye Kaafi Hai”.

n the weeks to follow more Ads will be released over the remaining 50 days of the campaign period.

This association is a maiden venture for EbixCash and Chrome Pictures

The mandate for EbixCash involved “campaign thought” for the brand, conceptualising, scripting, direction and production of the entire AD campaign. This entire process was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari (Director, Producer & Co-Founder Chrome Pictures).

What’s special about this film is that it has a never seen before set of actors/models, voice over artists and other creative teams giving the film a fresh feel to it. 

Hemant Bhandari (Director, Producer & Co-Founder Chrome Pictures) commenting on the second ad film, “While at script level, the idea seemed great to shoot, on shoot day it became difficult, in fact impossible, since the dog had its own way of acting and reacting. On top of that we wanted to shoot only during the early mornings and in the late evening light. With the help of a great team we managed to achieve what we have got, especially the editor Shahnawaz Mosani who made it into a story with his sharp editing skills.”

After the release of the second ad of the campaign Robin Raina (Chairman of the Board, President & CEO, EbixCash) said, “The marketing motive behind this campaign is to raise awareness about EbixCash’s products and its services and our attempt to strike a chord with the Indian population as a company with a heart - enabling longevity and mind space for the EbixCash brand, in the minds of the viewers of the campaign. It is great to see how the two ad films of the campaign have turned out. I am positive the remaining films too will be equally impactful in communicating our brand values effectively.”