Ecom-Gaming ad volumes on TV up 2 folds between Jan-Aug’22: TAM AdEx

Ecom-Gaming Category ad volumes on television increased 2 folds between Jan-Aug’22, compared to Jan-Aug’21, as per TAM AdEx’s overview of advertising in the E-com-gaming category in January-August 2022. On Radio, Ad Volumes for Ecom-Gaming Category saw a growth of 3.4x in Jan-Aug’22 over Jan-Aug’21.

Sector Ad Insertions on Digital medium saw a growth of 27% in Jan-Aug’22 over Jan-Aug’21. On the other hand, Ecom-Gaming Category’s Ad Space in Print medium dropped by 27% during Jan-Aug’22 compared to Jan-Aug’21.

TV

In comparison to Jan-Aug of last year, the volume of television advertisements in the E-com gaming categories doubled. During Jan-Aug’22, the top 10 advertisers accounted for more than 90% of total ad volume.

Over 35 brands advertised during Jan-Aug’22 on Television among which the Top 10 brands had 91% share of Ad Volumes. During Jan-Aug’22, 20+ exclusive brands advertised under Ecom-Gaming Category.

Digital

Ad Insertions of Ecom-Gaming Category on Digital medium saw rise of 27% in Jan-Aug’22 over Jan-Aug’21. The Top 10 Advertisers had 59% share of Ad Insertions during Jan-Aug'22 with Head Digital Works on top of the list adding 12% share.

Display Ads had more than 60% share of category Ad Insertions during Jan-Aug’22. Among the Digital Platforms, Desktop Video topped with 30% share of Ad Insertions followed by Desktop Display with 28% share.