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Economic Times launches ET Panache!

The Economic Times has launched ET Panache, a lifestyle and leisure accompaniment to the main newspaper. The club class of lifestyle products, ET Panache is ET’s stylish nod to bigwigs, honchos, top guns – be it in India Inc, sports, politics, Bollywood, et al. They think hard, work smart and live life super-cool.

ET Panache is their world, a reflection of their pursuits and their leisure, a mirror to their choices and their thoughts.From the opulence of their homes to the wheels they drive, from their lavish bashes to their secret getaways, from power dressing and exotic foods to executive health and wellness, this 6-page supplement will cover it all.

As a reading experience, ET Panache will be a visual delight. It brings together the best of sharp writing and snappy reportage. Lists, recommendations, reviews, opinions, DIYs, great finds and more, constitute the staple, even as it delves in-depth into the rarefied universe of upscale travel, dining, wellness and style. So whether it’s an ultra-premium single malt, the most expensive solitaire or even the best aircraft for a beloved, you are sure to find it here.

“ET Panacheis a reflection of the lives of today’s young readers – busy, driven, ambitious and forever pursuing new dreams,” said Ravi Dhariwal, CEO, BCCL.

ET Panachehas been launched in Mumbai, and will be available along with The Economic Times every Wednesday, Thursday and Friday.

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