ED Appliances join hands BCL

E-Vision, an original equipment manufacturers (OEM) for multinational home appliance brands has officially announced that the brand has a tie-up with Box Cricket League which is telecasting on Sony Channel starting from 14th December Monday to Friday at 7:30 PM, until Jnauary 15th, 2015.

Speaking on this association Gaurav Bhutani, Vice President Sales & Marketing said “We are a smart and innovative appliances company which believes to come out with intelligent products in the market; on the other hand Box Cricket league (BCL) is the pioneer of the sport-reality entertainment genre.  BCL is not just a cricket league, but is a mix of entertainment, glamour and drama, where over 200 top television celebrities compete with each other. Through this platform and other marketing campaigns E-Durables supports the inclusion of women in cricket and other sports”.

ED Appliances aims at young and enthusiastic women, to equip them with technology in their smart cooking as well as on the field. “E-Durables believes that women can excel everywhere, be it the kitchen or on the ground”, added Bhutani.

Commenting on the association, Ruchikaa Kapoor, Head of Sales & Marketing Balaji Telefilms said “With BCL, we are introducing content that is laden with drama and entertainment. The uniqueness of the format lies in women playing cricket along with men. In that sense, we’re empowering the women of India by giving them an equal, important role in the game. And of course the promise of drama and entertainment heightens when women take centre stage”.

ED has a special award category of ‘ED Smartest Women of the Match’ in which Smartphone integrated induction cooktop is being given. ED Smart cooktop can be connected with smart phone via Bluetooth to play music on its in-built speakers, or you can download an audio cookbook and listen to the recipe while preparing the same or have a Skype chat with their mother for tips on how to cook the way she does. It has a USB port too which allows you to connect your PC or laptop to the device and charge your phone as well. Besides the Bluetooth & MP3 music capabilities, ED Smart Tops have a unique slider control for power and time.

The range spots an electricity consumption reader which keeps you apprise of the power consumption. You’d know which dish takes how many units of electricity to cook. What’s more, there is a child safety lock – children will not be able to operate it when you are away. It also has an advanced LED display, a mini remote for hands-free operations, and intelligent ICs on board. Other key features include 5 power levels, 3-hours timer function, 24-Hour preset function, flame-retardant plastic body and RoHS compliance. Moreover, the slim and trendy polished glass design with vibrant colors – especially the trendy tattoo and premium champagne colour – adds life to your cooking experience.