Ed Sheeran’s Blue Monster Arrived in India to Deliver Orders on Swiggy

The global popstar was inspired by the movie Harvey and a book he reads to his daughters about sadness while coming up with the music video for ‘Eyes Closed’. “I wanted to make a video inspired by movies like Harvey, where the main character has an imaginary friend who's a giant rabbit that no one can see. Often sadness is something that follows you around, engulfing the rooms you're in, and you can feel and see it, but no one else around you can. So I decided to create my own big blue monster for the video. He gets bigger and bigger as the video goes on, 'til he takes up whole rooms, and is all I can see, just like sadness,” Sheeran said.  

 
The Blue Monster has since gained massive popularity, being adored by a multitude of people globally and has now reached to the millions of customers of Swiggy in India, apprising them of the pop star's latest album ‘Subtract’. Swiggy also tweeted at Ed Sheeran initiating a fun banter between the two that saw  multiple other brands like Disney India and Amazon miniTV joining in!