Edelman India expands digital investment; ropes in Max Hegerman as MD!

Edelman India today announced the appointment of Max Hegerman as managing director, Edelman Digital – India, in a move to strengthen the firm’s digital offering – a significant pillar in its integrated communications model. The appointment is being announced in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding. Hegerman will report to Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East and Africa.

With over 20 years of experience in advertising, marketing, branding and communications, Hegerman will lead the expansion of Edelman India’s growing digital offering. He has spent the past six years in key digital agency leadership positions in China and India. His experience includes a wide range of new media and integrated creative solutions for new brand launches, product line introductions/extensions and brand re-engineering.

Prior to joining Edelman, Hegerman was head of digital and chief executive officer at Hungama Digital Services. Over the years, he has worked across organizations such as Tribal DDB, India; TBWA\Media Arts Lab, Beijing; BBDO, Chicago, Illinois; Goodby Silverstein & Partners, San Francisco, California and Wieden+Kennedy, Portland, Oregon, amongst others.
“I am confident that Max’s leadership and the global exposure from Edelman Digital will provide the necessary boost for taking our digital offering to the next level. Edelman Digital, will firm up our capabilities in research and insights, social media marketing, content production and syndication, social and reputational search, web and mobile development, blogger engagement, digital crisis management and a number of other areas.” said Robert Holdheim, CEO South Asia, Middle East, Africa and managing director, Edelman India.

“I welcome Max to Edelman Digital, where our work on clients such as Hewlett-Packard (HP) and General Electric (GE) has already created a strong reputation for us. Max’s experience of more than 20 years across the industry will help us tremendously in addressing the increasing digital needs from our clients in India.” Noted Coombes.

“As a digital guy, I am really excited to be a part of Edelman India, and to lead the establishment of Edelman Digital – India,” stated Hegerman. “Edelman’s global experience and award-winning digital practice is impressive. And, with Edelman India’s focus on Integrated Brand Engagement, digital is a critical component of the organization’s unique approach. I am confident that Edelman Digital – India will help drive an even higher level of brand immersion and engagement for the clients we work with, and hope to work with”

Hegerman has received several industry accolades, including: IMPACT Digital Power 100 – Icons of Digital India (2012), Digital Juror, Spikes Asia (2012), Campaign India Power List (2009, 2010, 2011, 2012), Gold Lion (Grand Prix) at Cannes – Nike “Skateboarding” (1998).