Edelweiss Mutual Fund Launches ‘#SwagYourTax’ campaign

Tax Saving investments are the flavor of the season as we approach the end of financial year 2018-19. For most of us, Tax Planning is one such activity that we keep procrastinating till the end of the financial year. By starting early, there are chances that each option is weighed properly before investing in. However, a common practice in India is to choose an investment option just for the sake of availing tax benefits.

It has been seen that investors mostly invest and save taxes through the traditional tax savings options without evaluating the pros and cons of the various tax saving options.

Some of the common factors to consider while choosing a tax saving option is:

  • Maximum Tax Saving
  • Minimum Risk
  • Lock in period
  • Reasonable Returns

We all like adopting and adapting to the latest trends, latest technology, visiting trending locations and so on. So why not invest through the most efficient options when it comes to saving taxes. Edelweiss Mutual Fund has launched a campaign called ‘#SwagYourTax’ planning this tax season where investors are encouraged to evaluate the pros and cons of different tax saving options before investing.

ELSS in mutual fund is one of the most preferred tax saving instruments in India as per financial pundits for two major reasons, (i) Its equity based and has the potential to offer better returns in the long term, and (ii) It has the shortest lock-in period compared to other tax saving options iii) flexibility to invest through SIP. Being market linked, ELSS are high on risk parameter however; they have the potential to offer better returns.

Another important parameter which makes it the most preferred investment instrument in India is, investments in ELSS can be made in small proportions through SIP instead of paying a lump sum altogether.

Read more on Mutual Fund ELSS and various tax savings options here:  http://www.edelweissmf.com/ELSS/Index.aspx

Campaign conceptualized by – HotStuff Advertising

 

 

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