Edelweiss Tokio Life puts customers financial woes to music

Known for its consistent focus on customer needs, Edelweiss Tokio Life Insurance has launched a quirky new digital campaign that takes a light-hearted look at financial goals and how to help a new age Indian customer achieve those goals with ease and some fun.

The star of the campaign is Edelweiss Tokio Life’s Wealth Secure+, a newly launched Ulip rated No. 1 by CRISIL for its cost and portfolio performance. This Ulip offering is an innovative product that provides flexibility, no premium allocation charges and means to meet short-term and long-term financial goals.

Commenting on the campaign, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “At Edelweiss Tokio Life, we aim to build new-age savings tools that are an apt fit for the e-commerce era. Customers today, especially the millennial generation, expect solutions that are easy, quick, and customised. ULIPs offer just that and can help new-age customer meet their aspirational goals faster. The creative thought behind this campaign reflects the much-needed agility and hopes to highlight the importance of goal-based savings.”

The campaign rides on the back of 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%.

“The light-hearted films comprising the campaign, offer a fun-filled peak into what is considered the ‘baba’ culture while highlighting ease of savings with a partner like Edelweiss Tokio Life,” Gupta added.