Edenred Unveils New Look of its Flagship Vouchers for 2012-2013

Edenred, the world leader in prepaid service vouchers, today, revealed the new look of its flagship vouchers, Ticket Restaurant Meal Vouchers and Ticket Compliments Gift Vouchers for 2012-13. Renowned actress Smiley Suri along with Sandeep Banerjee, MD & CEO of Edenred India, unveiled the new look of the vouchers at a grand event held at JJ Institute of Applied Arts, Mumbai.

"Art from the Heart", a CSR initiative by Edenred, was organized as an art competition in partnership with SOS Children's Villages of India to enable young, talented and underprivileged children to showcase their paintings as the new look for Edenred's flagship vouchers. Launched on the occasion of the Children's Day i.e. 14th November 2011, the art competition was held across Mumbai, Delhi and Bangalore. More than 275 underprivileged children came together to create their work of art on the themes of "My Favourite Meal' & "My Favourite Gift'. An independent selection panel comprising of Sandeep Banerjee, Managing Director & CEO of Edenred India and renowned artist Sheil Sadwelkar analyzed every entry and handpicked 12 winning paintings amongst the 3 cities.

The paintings created by Vaibhav Sunil Tambat ' age 13 and Ranjit Shah - age 13 from SOS Children's Villages of India, Mumbai and Greenfields, Delhi respectively, were adjudged as the top 2 paintings which will be showcased on the face of the Ticket Restaurant® Meal Voucher andTicket Compliments® Gift Voucher respectively. All the 12 winners will be awarded a fully paid scholarship for a year along with an opportunity to be featured in an exclusive Edenred Calendar 2012.

Speaking about the initiative,Sandeep Banerjee, Managing Director & CEO, Edenred - India said ""Art from the Heart' is an initiative which renews our commitment to our corporate purpose - For an easier life. With this initiative, Edenred has decided to go the extra mile by featuring the winning paintings created by the children from SOS Villages of India on our flagship vouchers which reach out to a large number of beneficiaries across India. The creativity and imagination showcased by these children through their paintings resonates the freedom of choice our customers experience whilst eating out with their Ticket Restaurant Meal Vouchers and shopping with their Ticket Compliments® Gift Vouchers. Additionally, we believe in being catalysts to bring about social change and we are doing our bit for the 12 winning participants by awarding them with a fully paid scholarship for a year."

Commenting on the partnership with Edenred,Rakesh Jinsi, Secretary General, SOS Children's Villages of India, said, "I express my heartfelt thanks to Edenred for dedicating this special activity to children at SOS Children's Villages of India. SOS provides a loving home and a family to children who have lost their natural parents. Activities such as this not only provide a platform for nurturing talent but also boost the confidence of children who may not have otherwise got the opportunity. We appreciate that Edenred has given us tremendous support and hope we can have a long term relationship that benefits many more children."

Appreciating the enormous potential of the children, renowned artist Sheil Sadwelkar added, "Due to lack of opportunities, underprivileged children rarely get a platform to exhibit their talent in this day and age. Edenred's "Art from the Heart' initiative helped these children to showcase their creative talent and express themselves freely. It was amazing to witness such imaginative and creative work put forth by these young artists. Edenred is doing a great job by providing the underprivileged children a nation-wide platform which will encourage them to work harder and progress towards a stable future."

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