EEMA's 5th annual convention EEMAGINE to start from July 27th

Event and Entertainment Management Association (EEMA) is the first and only association of its kind in India effectively functioning to bring companies, organizations and institutions operating in the Event Management, Experiential Marketing and Brand Activation space across India under one niche. EEMA renders the much awaited unified voice of the industry to Government, statutory bodies, taxation authorities and private licensing bodies. It seeks to protect its members’ interests through all possible means.
 
Amongst EEMA’s various steps towards systemizing the industry, its Annual National Convention ‘EEMAGINE’ is immensely valuable for the industry’s positive development. The convention brings along an ultimate opportunity for the industry to discuss the bright and lucrative future of the fast growing industry and thus advances EEMA’s initiative in an exclusive manner.
 
Commenting upon the approaching event Brian Tellis (President – EEMA India) said, “EEMAGINE is intended as a forum for knowledge sharing and brainstorming with influential thought leaders and like minded people of the industry.  EEMA being the first and only body of its kind in the country seeks to bring together professionals and organizations operating in this space through this extensive platform every year. I am confident that this year’s convention will definitely help the industry to make great progress and shall positively impact business and society.”       
 
This year, EEMA is organizing its 5th Annual National Convention ‘EEMAGINE’ at The Leela Kempinski, Gurgaon from July 28th to July 30th, 2012 and the prestigious EEMAX Awards at Kingdom of Dreams on 30th July 2012. Though, the Event and Entertainment Industry is growing exponentially over the last two decades but consolidation of the size and scale has not been done. The power and impact of the live medium has to be communicated to the industry at large and this is what sets the theme for this year’s EEMAGINE - “Time for Change”. 
 
And what could be more revolutionizing than the WHITE PAPER launch. This is the first time that any survey is being conducted on this industry and has come out with amazing facts. The white paper highlights the size and scale of the industry, predicting its growth, differentiating between organized and unorganized sector, listing the best practices of the industry and also comparing BTL to ATL. Honorable dignitaries Ambika Soni (Minister-in-charge of Ministry of Information & Broadcasting), Dr. Rajiv Kumar (Secy. General – FICCI), Ashish Pherwani (Partner, Advisory Services - Ernst & Young), Sam Balsara (Chairman & Managing Director, Madison Communications), Brian Tellis (President - EEMA India) will be launching the White Paper at EEMAGINE.
 
The convention will witness the charisma of various stalwarts of event management and experiential marketing industry as well as a gathering of over 150 renowned event management companies from all across the country. Numerous panel discussions, group activities, interactive sessions will happen amidst eminent speakers such as Ekta Kapoor (Indian TV and Film Producer & Joint Managing Director and Creative Director of Balaji Telefilms), Roshan Abbas (Managing Director at Encompass Events), Vahid Mehrinfar (Executive Principal, Chief Brand Futurist of Vahid Associates Brand Futurists), Danielle Barclay (Managing Director at TRO Australia), Pradeep Kashyap (Founder & CEO, Mart), Martin Da Costa (CEO, 70 Event Media Group), Anurag Batra (Owner, Exchange4media Group). A plethora of subjects like ‘The changes in the industry so far and the essential changes to be done in future’, ‘Creating harmony together’, ‘Mantras to success’, ‘Looking at the key areas for change’, ‘Awakening the internal motivation to make the change happen’ etc. will be talked upon.
 
Except the knowledge sharing sessions the event has much more in store. Fun and frolic will take a leap on the concluding day at the celebrated EEMAX award evening to be hosted by Boman Irani & Mandira Bedi. EEMAX awards highlight the achievements and milestones of the events and experiential marketing industry over the year. The EEMAX awards will be decided upon by distinguished jury members Sam Balsara (Chairman – Madison), Aditya Swamy (EVP & Business Head – MTV India), B.S. Nagesh (Founder – TRRAIN), Sunil Kataria (Executive Vice President, Sales and New Business Development – Godrej), Ronita Mitra (Head – Corporate Brand Group, ICICI Bank), Anuradha Aggarwal (Senior VP – Brand Communication and Consumer Insights at Vodafone India Ltd), Mahesh Chauhan (Ex-Group CEO, Rediffusion – Salt).
 
The Entertainment packed night will have an assortment of dance performances by Nargis Fakhri and KOD’s Zangoora (choreographed by Shiamak Davar) and Jhumroo troupe (choreographed by Ashley Lobo). A music act by Mansi Scott, Suchitra Pillai, Suzanne on three different western / pop music, songs by Lady Gaga, Katy Perry & Adele will take place. Midival Punditz will also perform with Papon and Malini Awasthy.
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