Effective Marketing Strategies for Jewellery Brands to boost sales

Authored by Tejas Nagda, Business Development and Marketing Head at Antara Jewellery

A marketing plan is vitally necessary to increase sales in the jewellery industry. Even though it only makes up a small portion of the business plan, marketing strategy is the most crucial one. Jewellery sales is an art. Although there may be an innate talent for creating it, without the proper knowledge and tactics, it can be challenging to advance your jewellery business and gain market dominance.

Tejas Nagda, Business Development and Marketing Head at Antara Jewellery lists down some key steps that every jewellery brand must take to develop a fruitful marketing plan.

Digital Marketing

One of the marketing sectors with the highest demand today and a track record of providing reliable results is digital marketing. Due to the fact that customers today spend more time online, digital jewellery marketing strategies are essential for developing a jewellery brand's reputation as well as boosting growth and sales.

The time-tested marketing strategy that jewellers typically rely on is word-of-mouth promotion from devoted customers. However, in today's world, social media plays the same function, and your best brand advocates are your customers. The existence of your brand on social media platforms like Facebook, Twitter, Pinterest, and Instagram not only broadens your audience but also forges relationships with them. It is also very important for every jeweller to up their social media game and showcase their designs and stories in the most appealing way as visuals leave a much stronger impact than anything else.

Also, it becomes important for any jeweller to keep up with the trends and have modern deigns as there are customers who upload and share genuine images/feedback of the products. Genuine feedbacks can build or break any brand's reputation.

Digital Campaigns

Digital jewellery marketing campaigns that tell brand’s story and forge strong bonds with clients are the most effective and we at Antara Jewellery swear by this rule. The days of outbound sales techniques, in which consumers were pressured into making purchases, are long gone. Consumers today don't want to be "sold" to; instead, they want to connect with and gain trust from a jeweller that genuinely offers good jewellery products. Brands that emphasise the value of personal connections while maintaining a balance between their messaging and audience engagement have become models in the sector resulting in sales.

Build a Great Website and make your website SEO Friendly 

Creating a good website should be your jewellery brand's important digital marketing strategy as it’s your representative, whether you run an offline or online store. Make sure the website is simple to use and contains all the information you require regarding your company, jewellery pieces, offers etc.It is crucial for Google rankings to be outstanding. Your website's Google rank matters since a first-page listing on Google makes it more visible and accessible leading to potential customers visiting your website.

Print Ads 

One of the earliest and most traditional forms of advertising that is effective at reaching a large audience is print advertising and building relationship with consumers. Print advertisements are not dead and can reach markets that other forms of advertising don't: There are some folks who don't use social media or the internet. This is a fantastic approach to win over potential clients and raise brand recognition. What is best about print ads is that people look and read them longer then on social media. Print advertisements can reach consumers of all ages and is crucial for jewellers who wish to market to different generations.

Marketing
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