EFFIE 2013: 419 entries received; an all time high

The EFFIE 2013 AWARDS in its 13 year history, has received the highest number of entries ever this year. Effie is the premiere and the most coveted showcase for effectiveness in marketing and advertising. The EFFIEs are the only awards that are given not only to the agency but also the client and that – winning an EFFIE demonstrates the highest level of leadership in brand communication!

The Ad Club started running EFFIEs in 2001 in this part of the world.  Last year the Ad Club received 357 entries which was then the highest. This year it has surpassed the tally with an impressive figure of 419.

Says Ajay Kakar, Chairperson – EFFIE 2013 Committee, “A growth of about 20% in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that has created a lasting impact on brands across diverse categories.”

From 2011, the Ad Club has conducted the judging of EFFIEs and EMVIEs in Delhi, in addition to Mumbai. This has helped the Ad Club to engage with a large marketing fraternity from Delhi also.

This year COLORS is the Presenting Sponsor and Zee Media Corporation Limited is the Associate Sponsor. Lenovo has also come on board as the Technology Sponsor.

The Grand Gala Ceremony is scheduled on Wednesday, 15th January, 2014 at the Royal Western India Turf Club, Enclosure II, Mahalaxmi, Mumbai at 6.30 pm. The award ceremony will be attended by hundreds of professionals across the Marketing, Advertising and Media fraternity.