Effies 2019: McCann is Agency of the Year; HUL adjudged Client of the Year
The Advertising Club (TAC) India hosted the latest edition of the Effie Awards India 2019 presented by Colors at Taj Lands’ End, Mumbai last night (January 11). The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being recognised for their pioneering brand and media strategies.
Hindustan Unilever Limited was adjudged as the Effie Client of the Year, while McCann Worldgroup India was named Effie India Agency of the Year. The coveted Grand Effie was won by the Ogilvy India Group for the Fevikwik campaign – “Getting the fixer at home to fix more”.
Speaking about winning at the coveted Effies, Vikram Sakhuja, President, The Advertising Club and Chairperson, Effies, said, “Effies continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognise brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”
Elaborating on the entries, Mitrajit Bhattacharya, Co-Chairperson, Effies, said, “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 clients, 105 planning/ agency heads, 15 media professionals and 26 specialists, who adjudged the awards across Mumbai, Delhi and Bangalore, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”
Effie Awards India 2019 continues to epitomise the pinnacle in advertising effectiveness by recognising and rewarding thought leadership showcased by brands and advertisers.