Eggfirst bags creative duties of lounge wear & lingerie brand Valentine

Mumbai-based creative agency Eggfirst has recently bagged the creative mandate of lounge wear and lingerie brand Valentine from Ashapura Intimates Fashion. Eggfirst will also handle online strategy and management for the brand. The win comes on the back of a multi-agency pitch.

On awarding the business to Eggfirst, Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion, said, “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh. I think they were the only agency which understood a brand owner’s concerns.”

Ravikant Banka, CMD, Eggfirst, added here, “We are really happy to bag the creative duties after the extensive multi-agency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear. The brand has a national level retail presence as well as 25 exclusive brand outlets (EBO) currently and plans to open 100 new EBOs in the next two to three years.