Eggfirst bags creative duties of multi-cuisine QSR, Wok Express
Eggfirst, a Mumbai-based creative agency, recently bagged the creative and digital mandate for Wok Express. The win comes o the back of a multi-agency pitch process.
Aayush Agarwal, Director, Lenexis Foodworks, remarked, “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative to be the most strategic and fresh.”
Commenting on the win, Ravikant Banka, CMD, Eggfirst, said, “We are really happy to bag the creative duties after an extensive multi-agency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”
Wok Express is a quick service restaurant serving signature flavours from across Asia. The idea behind Wok Express is to be able to customise the food as per the customer’s preference. Recently, Wok Express was awarded the Best QSR Chain (West) in the Indian Restaurant Awards 2016. Wok Express has 10 outlets in Mumbai and has plans to expand its presence to 125 locations across the country over the next five years.