Eggfirst bags the creative duties of Volkswagen Finance

Volkswagen Finance Pvt. Ltd. (VWFPL) has entrusted its creative duties to Eggfirst India, following a multi-agency pitch. Volkswagen Finance currently supports customers of the Volkswagen Group in India by facilitating delivery of innovative financing and insurance solutions.

Eggfirst presented a focussed strategic approach towards the brand's online and offline presence that resulted in the win. Mr. Dennis Ching (Senior Marketing Manager, Volkswagen Finance) commented, “We were impressed with Eggfirst's strategies as well as their deep-rooted understanding of the brand and the creative it resulted in. This put the agency a notch above the others involved in the pitch.”

Ashish Banka (Senior V.P., Eggfirst) said, “We are extremely proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand journey a memorable one.”

The agency is currently involved in re-crafting the brand's entire online and social media presence.