Ek Nayi Pehchaan bonds the mom-in-law and daughter-in-law relationship

Sony Entertainment Television’s recent offerings like Kehta Hai Dil...Jee Le Zara and Desh Ki Beti Nandini, imply how the channel with the help of their female protagonists has always tried to share a message with society. Women have always been portrayed in a positive role which aims towards their upliftment in society at large. Now the channel’s latest innovative offering Ek Nayi Pehchaan, is a story which redefines the relationship between a mother-in-law and daughter-in-law and tells us how two women can become each other’s strength rather than downfall.  It can change the dynamics of a family in a very positive way. Produced by Jay Mehta Productions, Ek Nayi Pehchaan is an official adaptation of the popular Gujarati play ‘Sharda’, scripted by renowned Gujarati writer Varsha Adalja and is directed by Hemant Prabhu.

Sharing her views on the new upcoming show, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, “At SET, it is our constant endeavor to offer variety  to our audiences by focusing on relatable themes, identifiable characters and empowering stories. Ekk Nayi Pehchaan is another offering in this direction; it is a contemporary, relatable yet inspirational story which stands for female empowerment, for hope and happiness, and for encouraging people to improve their lives by changing how they view traditional relationships. I hope the show will be appreciated by the viewers.”

Jay and Kinnari Mehta, Jay Mehta Productions shared to say , “As a production house we always strive for content which are different and clutter breaking, like our previous show Rab Se Sona Ishq. Here with Ek Nayi Pehchaan the idea was to break all those clichéd stories on the saas-bahu dramas that we have seen so far. It is a simple story of a beautiful bond between two women who complement each other's lives. Apart from a social message on education, what we really want to show is the beautiful bond shared between a mother-in-law and a daughter-in-law and how if they complement each other’s lives, they would both lead a beautiful life thereby bringing happiness to the entire family. We are proud of all our shows which we have done in the past and this is one of the best concepts which we are offering to our viewers with a positive message.”

Starring the charming and graceful Poonam Dhillon as Sharda Modi, who returns to television after a long hiatus and the beautiful Krystle D’souza as Sakshi Modi, her daughter-in-law, the show narrates the story of Sharda, a traditional housewife whose life is a complex mix of contradictions and how it changes with the entry of her daughter-in-law Sakshi who teaches and educates her and goes on to becomes her strength and inspiration.

Gaurav Seth, Senior VP, Head Marketing, SET said, “The story of Ekk Nayi Pehchaan is about breaking clichés and stereotypes between daughters in law and mothers in law. The concept is different, which makes us feel positive about this show.”

The Producers of the show spoke about how this association with SET came about. In this regard Kinnari Mehta said, “SET was the first one to buy this concept.  Loads of other channels too were showing interest in this show. We felt that Sharda’s character is of a Sony woman, who at the age of 45 years wants to step out and learn. The show has a bit of a revolutionary thought which Sony as a channel has always tried to portray. I came across a play Sharda scripted by Varsha Adalja, which recounts how a daughter-in-law teaches and educates her mother-in-law. After reading the whole play and personally sharing a good bond with my mother-in-law I decided to share this message with the whole world. We are delighted to associate with Sony Entertainment Television and look forward to keeping our viewers engaged with good content.”

The show explores the worlds of two different women with contrasting personalities, who elevate each other. Neglected and taken for granted by her own family, where her semi–literate character leads to her having low self- esteem, Sharda finds solace in her newly wedded daughter-in-law, Sakshi, who not only comforts her but also lifts her confidence and educates her. In return, Sharda guides Sakshi by sharing her wisdom and teaching her the virtues required to keep a family together.
Ekk Nayi Pehchaan boasts of a strong ensemble cast which comprises of Karan Mehra, Sooraj Thapar, Rita Bhaduri, Sushmita Dham, Ankita Bhargava, and Namish Taneja among others.

"Everything we do on Sony has a purpose, a design behind it. Sony is a progressive, forward looking channel which empowers society today and our shows resonant that theme. We are about hope and happiness and our show is clearly in a positive space and those key messages are what our brand stands for and show stands for by extension,” stated Seth.

With Garnier Color Naturals as the title sponsor Ek Nayi Pehchaan is all set to  replace Amita Ka Amit, with a simple story filled with powerful drama, emotional twists, camaraderie and much more, from December, 23, 2013 onwards every Monday to Friday at 8:30 p.m.