Ekta R Kapoor and ALTBalaji win big at the ScreenXX 2021 Awards
ALTBalaji, India's largest homegrown OTT platform, has won big at the ScreenXX 2021 awards, a summit being held across October 6th and 7th, wherein the best minds from the Digital Entertainment Industry deliberate and discuss the digital arena.
The third installment of ALTBalaji’s popular franchise Broken But Beautiful 3 won a Silver in Best Marketing for a Web Originals – Digital-only and a Bronze in the Best Use of Social Media by the Brand categories. This goes on to prove the massive success, the series has witnessed.
Furthermore, at the Summit, content czarina Ekta R Kapoor won the Entrepreneur of the Year - Gold medal. Kapoor has ruled the TV, digital, and Bollywood space last year as well. With back-to-back hits on all three mediums, Kapoor winning the big award doesn’t come as a shocker.
Two other ALTBalaji shows also won titles at the Awards. For the Best Marketing for a Web Original - Across Platforms category, the extremely popular series The Married Woman won a Gold while for the Best Marketing Campaign Launch for Web series (Hindi / Regional) category, Bicchoo Ka Khel won a Bronze.
Late actor Sidharth Shukla won the Editor Choice and the Most Popular Male Actor in Web Originals, posthumously. The actor won the Gold medal in the above-mentioned category for his last digital series Broken but Beautiful 3. This is the first award that the late actor won post his sudden demise on September 2nd, 2021. His last and the most loved ALTBalaji show Broken but Beautiful 3 won two awards at the summit.
With almost six awards in just one day, ALTBalaji has proven its power and prominence in the digital world.