Election Day Results:The Quint reaches 7.5 Mn viewers & clocks nearly 2 Mn video views
Award-winning news platform The Quint’s (www.thequint.com, https://hindi.thequint.com) Election Day coverage (11thMarch, 2017) reached upwards of 7.5 Million viewers online. It clocked nearly 1 Million Page Views and an engagement of 1.3 Million on social media, along with nearly 2 Million Video views on a single day.
The Quint partnered with award-winning journalist, Barkha Dutt, who travelled across the UP to get the pulse of voter for the 2017 UP assembly polls.
Along with its team of newshounds, story-tellers, editors, producers, designers, graphics whizzes, analysts and reporters, The Quint put out the 2017 Election Results in a unique interactive digital format.
The election results were packaged together in a special microsite, featuring live updates from all five states, along with other news & analyses. The site hosted a live count tracker for all five states, live social media tickers, along with top election stories through the day.
Ritu Kapur, CEO, The Quint, said: `We were successful at being the one-stop shop for young digital Indians, kept them engaged through the day – through live blogs, innovative FB lives, videos, interactives and social media initiatives with senior journalists and psephologists.”