Elitematrimony ropes in Madhavan as brand ambassador
The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor Madhavan.
Elaborating on his association, actor Madhavan, says “I’m excited to be the brand ambassador for EliteMatrimony, the premium matchmaking service for the elite. I feel finding a life partner that matches one’s aspirations, lifestyle and stature is key to happiness at home and more importantly professional success. And the elite will be happy with help for the same.”
Speaking about the launch, Murugavel Janakiraman, CEO – Matrimony.com, said, “The elite have a unique challenge of finding a “personal and lifestyle match” that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise EliteMatrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive EliteMatrimony matchmaking service.”
Roshni Chandran, Director - Primary Colours Creative agency, said, “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”
EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner. Today, it has the largest database of over 1.5 lakh elite profiles including Celebrities, Industrialists, High Net Worth individuals, Entrepreneurs, Civil Service Professionals and top notch Management Professionals.
It’s a discreet and confidential service offered by trained Relationship Managers who handpick matches based on status and lifestyle of members and also facilitate meetings with prospective partners.
The TV commercial is being aired on leading channels.