Elitty launches its #Teenanthem capturing the teen emotion in motion
India’s leading teen beauty brand, Elitty launched a #TeenAnthem that offers a riveting glimpse of the teen emotion in motion. The Teen Anthem features 5 teenagers from different spheres of teen life - it starts with Rudrika - a national-level basketball player and a real-life DJ, who plays #GirlsJustWannaHaveSun in the video. #TheRestingBewitch girl - Samayra, a real-life teen beauty influencer, #MillionInOne played by Prerna - a real-life theatre artist, Low-key girl Deepali - who is a fantastic sketch artist, and last but not the least - Born To Bold girl Jahanvi, a professional model and dancer. With its peppy visuals and a punchy hook step, the common connection to the beat of its anthem is the 5 Teen Beauty Kits that resonate with the 5 personalities portrayed by these teens!
Speaking on the teenage-appealing anthem and everything that went into crafting it, Pranali Janbandhu, Co-Founder, Elitty, said, “At Elitty, every ‘you’ is unique. We want today's teens to have relevant choices and a sense of ownership to pick their makeup products, and discover their relationship with makeup! Our Teen Beauty Kits help them do that! Through makeup of course. And that’s why we made a track that addresses the fact that while teens are ‘’figuring out’’ themselves, Elitty is here to help them do that.”
“Elitty Teen Anthem showcases our brand vision – that we understand the teen life and provide them with a space to express themselves in a non-judgemental way. While the immediate response to the track has been phenomenal, we hope it soon becomes every teenager’s move-to-groove on!” Vailina, Co-Founder, Elitty added.