Emami brings revolutionary international skin care technology to India

The Rs 1100 cr. Emami Limited makers of Boroplus, Fair and Handsome, Zandu Balm and Navratna today announced the acquisition of the exclusive India rights of a phenomenal award winning skin care technology ' "Multi Plant Stem cell' which will change the dynamics of the skin care industry in the country and pave the way for a new course of growth for Emami. The company has acquired the exclusive India rights of the proven, tried and tested technology from Mibelle Biochemistry of Switzerland.

The breakthrough Multi Plant Stem cell technology has won several international accolades which include the innovation prize for the best active ingredient at the European Cosmetics Awards. This technology is utilized by the likes of top international names such as 3 Lab, Absolute Precious Cells, Skinvage, Lancome and many other brands.

The current Indian skin care market is valued at Rs.5000 crores approx (Source: AC Nielsen, MAT DEC 2010) growing at the rate of 15 %. The "Multi Plant Stem Cells" can be used in any skin care products. With the "Multi Plant Stem Cells" Emami will have a cutting edge technology in terms of product offering which is unique as currently no player is offering this in India. The company will have the exclusive use of this technology in the country. This tie up will highlight the international expertise that Emami brings to India for its consumers.

Priti Sureka, Director, Emami Limited, said, "This is a great opportunity for the Indian cosumers to enjoy the benefits of this technology matching upto international standards. Emami is delighted to have been the catalyst behind introducing this technology in India. Multi Plant Stem Cell technology is proven to penetrate to the innermost i.e. 20th layer of skin, repair damaged skin cells & regenerate new skin cells. It stimulates the skin's regeneration process, which actually the skin loses with stress, pollution, & ageing. As plants replace worn out & damaged parts naturally, so can our skin give rebirth to new cells & repair damaged skin cells with Multi Plant Stem Cells."

Dr. Fred Zülli ,Founder, Mibelle Biochemistry,Switzerland, said, "This is the future of skin care brands. Ever since the beginning of human existence, we have always admired the amazing ability of plants to regenerate and replace worn out or damaged parts. The skin damage & aging process will not be much of a concern with this way to regenerate the skin of our youth. Today in India we introduce the innovative Multi Plant Stem cell technology that can harness the regenerative power of plants and apply that same concept to in skin care products."

In India lot of consumers face various skin problems due to environmental pollution, UV rays and other factors which are uncontrollable. Such hazards invade the skin and everyday it is under attack which results into damaging its underlying cells. Hence the "Multi Plant Stem Cells" which is known to miraculously penetrate the skin's epidermal layers and catalyzes cell renewal to give one amazingly tender and fresh skin are useful in undoing the damage and they strengthen the skins barrier system. The stem cell extracts from plants were found to protect and enhance the stem cell potential of epidermal stem cells. Formulated into skin care products, these ingredients could benefit the epidermis of the skin by improving its skin regeneration abilities to normalize the barrier function of the skin. It also imparts skin protection against UV damage.

The technology will be operational in India from May, 2011 onwards. The products having the "Multi Plant Stem Cells" will hit the market followed by series of product launches at regular intervals.