Emami Introduces 'Boroplus Cocoa Soft Moisturising Lotion' This Winter With Bollywood Actor Parineeti Chopra

Emami Limited, the Indian FMCG major has roped in Bollywood actor Parineeti Chopra to endorse its new variant of skincare products -  BoroPlus Cocoa Soft Moisturising Lotion.  Parineeti is the latest entrant to the Emam i endorsers’ club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan & Kangana Ranaut.

Christened  ‘BoroPlus Cocoa Soft Moisturising Lotion’, the new variant of the BoroPlus range of skincare products is developed by Ayurvedic and International Skin Experts and packs in the goodness of natural ingredients.  With the richest skin care ingredients, the lotion infuses deep moisture into the skin for super smooth, super soft and glowing skin

Speaking on this occasion, Ms. Priti Sureka, Director, Emami Ltd said, “Moisturising lotion is a cluttered INR 1500 crore plus category buzzing with many players. It is important to generate a top-of the-mind recall. With a National Film Award in her kitty, our new brand ambassador Parineeti Chopra, is a perfect brand-fit who possesses a universal appeal for all.    Our extensive researches reveal that consumers are keen to try this new cocoa variant teamed with natural ingredients in their lotion. The soft and rich feel of a lotion during winters plays a significant role in the consumer mind space besides the product efficacy.”

The all new BoroPlus Cocoa Soft Moisturising Lotion provides 7x more moisturization compared to other regular variants available in the market. Targeting young women between the age group of 20-30, the lotion promises to provide a superior & luxurious level of smoothness to beat the winter dryness.

Parineeti Chopra, the brand ambassador for BoroPlus Cocoa Soft Moisturising Lotion said, “BoroPlus is not only a very popular brand, but an ideal companion during winter to beat the harsh effects of the dry weather.  The brand has a clear focus on rejuvenating dull & dry skin and restoring its lost sheen. One of the many professional hazards faced by me is exposure to harsh weather conditions I face and I am happy to be associated with a brand like BoroPlus Cocoa Soft Moisturising Lotion that makes my skin feel sensuous and luxurious with its rich feel and natural ingredients.”

The new ad film will be run in cinema halls with blockbuster movies. The ad film will also be promoted digitally. The film is going to be rolled out primarily in UP, Maharashtra, NCR, West Bengal, Madhya Pradesh, Gujarat and Karnataka. The film featuring Parineeti Chopra have been developed by Purple Picture and directed by Narayan Shi.