Emami ropes in Shruti Haasan as brand ambassador!

Emami Limited,  the Indian FMCG major has roped in Bollywood actor and singer Shruti Haasan for its brand Navratna Cool Talc.  With this association, Shruti becomes the new female celeb to come on board for brand Navratna which is currently endorsed by Amitabh Bachchan, Shah Rukh Khan and Jr. NTR.

The RamaiyaVastavaiya girl is going to show her Tevar for a brand new variant of Navratna Cool Talc. Named as “Orangy Blast”.Navratna brings in the freshness of fruits in body talc by introducing the tangy freshness of oranges where floral fragrances dominate the category. Shah Rukh Khan continues to be the brand endorser for Navratna Cool Talc.

Speaking on this occasion, Mr. Harsha V. Agarwal, Director, Emami Limited said that, “Fragrance in talc plays a significant role in the consumer space besides the product efficacy. Our extensive researches reveal that consumers are keen to try new and fresh fragrances in their talc. We feel that orange with its citrusy fragrance gives strong connotations of freshness. With a strong cinematic legacy, our new brand ambassador ShrutiHaasan, a fresh and versatile talent in the world of Indian movies is a perfect brand-fit whose appeal cuts across all geographies and age groups.”

The all new Navratna Cool Talc – Orangy Blast will offer cooling relief from the sweltering Indian summers and give a tangy freshness of oranges. Packed in a bright orange & white pack, this talc is going to be the ultimate choice of the whole family to beat the hot and sultry summer days.

Shruti Haasan, the brand ambassador for Navratna Cool Talc – Orangy Blast said, “Navratna from the house of Emami Limited is a very well established and popular brand and I am proud to be associated with it. Navratna Cool Talc has been giving us respite from the heat and discomfort of the Indian summers for the past many years. With this new orangy flavour, Navratna Cool Talc is going to make summers more fresh and vibrant while giving relief from the seasonal woes.”

The new campaign is going to have a Pan-India launch in April. The TVC featuring Shruti Haasan has been developed by Cutting Edge Productions and directed by Avinash K.  Apart from airing the TVC in all major Hindi GEC channels, a comprehensive communication campaign would be done through press ads and other BTL initiatives.