EMC's premature and innovative marketing solution for Houseful 2

EMC Solutions Worldwide Pvt Ltd the company which has been constantly coming up with innovative film marketing campaigns have enabled a never seen before campaign idea for the first time. Marketing the movie a year in advance and when the movie is still being shot is not only new to the Indian marketing scenario but is a very innovative way of creating the right buzz.

ESPN Star Sports and Nadiadwala Grandson Entertainment have tied up to promote upcoming ICC World Cup 2011 and multi-starrer comedy "Houseful 2". Understanding the fact that Cricket madness beats everything else in India the movie looked at grabbing enough eyeballs while a barter of sorts the international cricketing event sought to add more excitement with the Bollywood stars' presence.

This is the fourth time after "Mujhse Shaadi Karoge", "Heyy Babyy" and Houseful that Nadiadwala Grandson Entertainment and ESPN Star Sports have joined hands together. However this time the movie is being promoted a good one year in advance, Maneesh Mathur, Joint Managing Director, EMC Solutions Worldwide Pvt Ltd, tells Adgully, "This is the first time that an international way of film marketing is being carried forward in Bollywood. We looked at this marketing idea and saw that it worked well for both the interested parties to create that buzz. This kind of association is very effective and benefits both the parties involved. There is a far wider reach."

The promotional TVC have been on-air across channels during the current telecast of the the World Cup. The 2011 ICC Cricket World Cup is being hosted in Bangladesh, India, and Sri Lanka. Fourteen national cricket teams are competing in the tournament, including ten full members and four associate members. The opening ceremony was held on 17 February 2011 at Bangabandhu National Stadium, Dhaka, two days before the start of the tournament and the final will be held on the 2nd of April 2011 at Wankhede Stadium, Mumbai. | By Prabha Hegde [prabha(at)adgully.com]